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Signal key

country_expansion

Category

Location

Source

Company Professional Network page (locations array), country-level check.
A company opened its first location in a new country.

When it fires

Trigger condition

location_added fires AND the new country was not previously represented anywhere in locations.

Stored fields

This signal persists the following metadata you can read downstream:
FieldDescription
meta.country_newThe new country the company expanded into.

Magnitude

High, international expansion is a strategic milestone.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

Why it matters

This is genuine international expansion, and a prime outreach moment. A first office in a new country means the company is committing to a new market with all the local compliance, data-residency, and tooling needs that entails. Feeds expansion_signal.

How to read it

Market entry

First office in a country is a real market commitment.

Local requirements

Brings data residency, compliance, and localization needs.

Composite input

Feeds expansion_signal alongside hiring and growth.

Outreach playbook

Prime outreach moment. Route to local rep; pair with first_job_in_country.

Location Added

A new office location appeared.

First Job in Country

A company posted its first role in a new country.

HQ Country Change

The headquarters country specifically changed.

Expansion Signal

A company is expanding into new markets while growing.

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