Signal key
hq_changeCategory
Location
Source
Company Professional Network page (HQ fields).
When it fires
Trigger condition
hq_city or hq_country changed between snapshots.Magnitude
High, an HQ move is a major operational event.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
An HQ move is a major operational event. Relocating headquarters reflects growth (a bigger space), cost optimization (a cheaper region), or strategic repositioning (closer to talent or customers), all of which carry tooling and vendor implications.How to read it
Major event
Companies don’t move HQ lightly.
Growth or cost
Moves reflect either expansion or cost optimization.
Country vs city
A country-level move is escalated separately.
Outreach playbook
Related signals
HQ Country Change
The headquarters country specifically changed.
Location Added
A new office location appeared.
Office Consolidation
Multiple office closures in a short window.
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Surface
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