Signal key
avg_engagement_changeCategory
Activity
Source
Company Professional Network page (engagement metrics), rolling baseline.
When it fires
Trigger condition
Average likes plus comments per post in the last 30 days changes by ≥ 30% versus the rolling average.
Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
meta.direction | up or down, the direction of the engagement shift. |
Magnitude
Moderate (30% threshold).For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Engagement swings reflect changing market attention. A 30%+ shift in average engagement, up or down, indicates the company’s content is resonating more or less, which tracks brand momentum and audience interest.How to read it
Attention shift
Engagement tracks how much the market is responding.
Read the direction
meta.direction shows whether interest is rising or falling.
Momentum proxy
Sustained up-shifts reflect growing brand pull.
Outreach playbook
Related signals
Posting Activity Increase
The company is posting noticeably more on social.
Followers Spike
Follower growth ran sharply above the company’s recent baseline.
Post Topic Shift
The dominant topic of recent posts changed.
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