Skip to main content
Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts. The activity category contains 7 signals. Each links to a full reference page with the exact trigger condition, stored fields, magnitude, and an outreach playbook.

Posting Activity Increase

The company is posting noticeably more on social.

Posting Activity Decrease

The company is posting noticeably less on social.

Page Dormant

The company stopped posting for an extended period.

Page Reactivated

The company resumed posting after a dormant stretch.

Avg Engagement Change

Average post engagement shifted significantly.

Post Topic Shift

The dominant topic of recent posts changed.

Crisis Response Signal

A cluster of statement or apology-style posts in a short window.