Signal key
page_dormantCategory
Activity
Source
Company Professional Network page (post history), 90-day windows.
When it fires
Trigger condition
No new posts detected for ≥ 90 days when the prior 90-day window had ≥ 1 post.
Magnitude
Moderate to high, prolonged silence is meaningful.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Dormancy is a caution flag for timing. A page going quiet for 90 days after prior activity can indicate a downsized marketing team, an acquisition transition, or distress, it’s a component of the decline_signal composite.How to read it
Extended silence
90 days of no posts after activity is notable.
Transition or distress
Often reflects reorg, acquisition, or trouble.
Composite input
Feeds decline_signal.
Outreach playbook
Related signals
Page Reactivated
The company resumed posting after a dormant stretch.
Posting Activity Decrease
The company is posting noticeably less on social.
Decline Signal
A company shows a clear distress pattern.
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