Signal key
posting_activity_decreaseCategory
Activity
Source
Company Professional Network page (post frequency), rolling baseline.
When it fires
Trigger condition
Posts in the last 30 days ≤ 0.5× the rolling average of the preceding three 30-day windows.
Magnitude
Moderate.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A communications slowdown can hint at internal turbulence. A sharp drop in posting may reflect a marketing team in flux, a quiet period before an announcement, or broader distraction, useful as a soft early-warning signal.How to read it
Slowdown
Halved posting cadence is a notable pullback.
Possible turbulence
Can reflect marketing churn or internal distraction.
Soft signal
Use as context, not a standalone trigger.
Outreach playbook
Related signals
Posting Activity Increase
The company is posting noticeably more on social.
Page Dormant
The company stopped posting for an extended period.
Followers Growth Decelerating
Follower growth slowed sharply while still positive.
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