Signal key
posting_activity_increaseCategory
Activity
Source
Company Professional Network page (post frequency), rolling baseline.
When it fires
Trigger condition
Posts in the last 30 days ≥ 1.5× the rolling average of the preceding three 30-day windows.
Magnitude
Moderate to high (1.5× threshold).For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A company suddenly talking more usually has something to announce. Increased posting cadence often precedes or accompanies launches, funding news, hiring pushes, or events, it’s a sign the company is in an active, outward-facing phase.How to read it
Something to say
More posting means active announcements or campaigns.
Outward phase
Companies post more during growth and launch periods.
Read the content
Check what they’re posting about for the why.
Outreach playbook
Related signals
Posting Activity Decrease
The company is posting noticeably less on social.
Avg Engagement Change
Average post engagement shifted significantly.
Post Topic Shift
The dominant topic of recent posts changed.
Page Reactivated
The company resumed posting after a dormant stretch.
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