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Signal key

posting_activity_increase

Category

Activity

Source

Company Professional Network page (post frequency), rolling baseline.
The company is posting noticeably more on social.

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When it fires

Trigger condition

Posts in the last 30 days ≥ 1.5× the rolling average of the preceding three 30-day windows.

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Magnitude

Moderate to high (1.5× threshold).
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

A company suddenly talking more usually has something to announce. Increased posting cadence often precedes or accompanies launches, funding news, hiring pushes, or events, it’s a sign the company is in an active, outward-facing phase.

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How to use Posting Activity Increase Signal?

The scenario. You sell sponsorships for a major industry conference in the data and analytics space. Your buyers are marketing leaders, and the ones who say yes share a state of mind: they are already in visibility mode, spending energy on being seen. Pitching sponsorships to quiet companies is pushing rope; pitching to loud ones is finishing their sentence. The goal. Rank your sponsorship prospect list by current marketing aggression, so your team calls companies while their appetite for attention is hot. The signal fires. posting_activity_increase fires for Jura Analytics, a mid-size data-quality vendor: their posting cadence has jumped well above their own baseline. Three posts a week where there used to be three a month, product teasers, hiring posts, founder commentary. What it tells you. A company does not triple its posting by accident; content velocity is budgeted behavior. A ramp like this usually means a launch approaching, a new marketing leader proving themselves, or a funded push for category presence. All three of those buyers have the same problem your booth solves: content reaches their existing audience, but events reach the audience they do not have yet. The play.
  1. Read the ramp before calling: what are they posting about? A product teaser stream means launch, and launches need stages.
  2. Pitch the complement, not the category: they are clearly investing in being visible, and a keynote slot puts that same story in front of four thousand people who do not follow them yet.
  3. Offer launch-timed packages, a booth the month of their launch is worth triple a booth in a quiet quarter, and price accordingly.
  4. Deprioritize accounts whose activity is flat; the same pitch lands differently on a team in hibernation.
Automate it. A weekly Company Signals API pull on posting_activity_increase across your prospect list, with the Company Activity API supplying the actual posts for context, gives every seller a ranked, researched call sheet. Why it lands. Sponsorship is bought with momentum money. This signal finds the companies currently spending it.

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How to read it

Something to say

More posting means active announcements or campaigns.

Outward phase

Companies post more during growth and launch periods.

Read the content

Check what they’re posting about for the why.

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Outreach playbook

Engagement opportunity. Read recent posts to find the conversation hook.

Posting Activity Decrease

The company is posting noticeably less on social.

Avg Engagement Change

Average post engagement shifted significantly.

Post Topic Shift

The dominant topic of recent posts changed.

Page Reactivated

The company resumed posting after a dormant stretch.

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